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Marketing Manager - Winston Salem, NC

5900 Grassy Creek Blvd
Winston-Salem, North Carolina, 27105
United States

Marketing Manager - Winston Salem, NC

Merchandising Display Division

The opportunity:

  • The Marketing Manager must have an entrepreneurial spirit and a proven track record of success
  •  Will drive marketing and strategic planning, manage and execute marketing projects to support and drive divisional initiatives and contribute to sales growth for WestRock’s Merchandising Display division
  •  Manage internal systems to drive data accuracy and integrity
  •  Work with a collaborative team and work cross-divisionally, when needed, to execute a unified one-company approach
  •  Assist in marketing program outcomes
  •  Focusing on our customers’ success will allow you opportunities to develop and grow your career

How you will impact WestRock:

  • Support content marketing initiatives to deliver and nurture leads in SalesForce.com that deliver sales and customer retention
  • Effectively communicate our value proposition in the marketplace
  • Help coordinate RFI/RFPs (Request for Information, Request for Proposal)
  • Manage WestRock Entries for industry design competitions (OMA, DOT)
  • Project manage and coordinate the Retail Learning Lab program.
  • Support and maintain Winston-Salem Office Innovation/Retail Lab
  • Manage trade shows for driving maximum customer and prospect engagement
  • Support the development of sales tools, presentations, and resource hub
  • Update retailer specifications for displays and in-store signage and messaging, category trends and industry research
  • Ensure our customers get the quality, consistency, and responsiveness they deserve
  • Embrace the WestRock culture, based on values of integrity, respect, accountability, and excellence

What you need to succeed:

  • Minimum of 5 years’ experience in the areas of Marketing Communications, Content Development, Lead Generation and Analytics in a fast-paced environment
  • Knowledge of Merchandise Display is a plus
  • Copywriting skills for newsletter and content development with strong written and oral communication skills
  • Able to articulate ideas in a clear concise and appropriately assertive manner
  • Expert level in PowerPoint, Word, Excel and Salesforce (or similar CRM)
  • Produce high quality work with thoroughness and accuracy; meet deadlines, be a self-starter with high energy
  • Experience in both Project Management and managing priorities
  • Collaborate and work effectively with a range of WestRock teams and customers
  • Ability to travel (approximately 25%) to trade shows, sales meetings, customer presentations, and training events
  • High School diploma/GED is required, Bachelor’s degree is preferred

What we offer:

  •  Corporate culture based on integrity, respect, accountability and excellence
  •  Comprehensive training with numerous learning and development opportunities
  •  An attractive salary reflecting skills, competencies and potential
  •  An attractive benefit package
  •  A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work


WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 50,000 team members support customers around the world from more than 320 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.comWestRock Company is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce: Minorities/Females/ Disabled/Veterans.